Drink in the Design: La Crosse Beer Advertising raises a glass to the bold, colorful, and sometimes quirky world of local brewery marketing. This captivating exhibition explores how breweries used striking posters, eye-catching signs, memorable slogans, and creative packaging to stand out in a competitive industry. You'll discover how great design and a little bit of beer helped shape La Crosse’s reputation as a legendary brewing city.

La Crosse Area Heritage Center, 506 Main Street, La Crosse

Friday-Sunday, 12-4:30 pm, last admission at 4 pm.

Discover the Silent City: Brewed in La Crosse

Join us for Silent City: Brewed in La Crosse on September 19. Silent City is an immersive walking tour through La Crosse’s historic Oak Grove Cemetery, where theatrical performances bring to life the stories of our community. This year’s theme, “Brewed in La Crosse,” explores the people, families, and entrepreneurs behind the city’s rich brewing heritage.

Walking tours are sold out! 2 motor coach tickets remain. To purchase these tickets, please call our office at 608-782-1980.