Drink in the Design: La Crosse Beer Advertising raises a glass to the bold, colorful, and sometimes quirky world of local brewery marketing. This captivating exhibition explores how breweries used striking posters, eye-catching signs, memorable slogans, and creative packaging to stand out in a competitive industry. You'll discover how great design and a little bit of beer helped shape La Crosse’s reputation as a legendary brewing city.

La Crosse Area Heritage Center, 506 Main Street, La Crosse

Friday-Sunday, 12-4:30 pm, last admission at 4 pm.

Discover the Silent City: Brewed in La Crosse

Join us for Silent City: Brewed in La Crosse on September 19. Silent City is an immersive walking tour through La Crosse’s historic Oak Grove Cemetery, where theatrical performances bring to life the stories of our community. This year’s theme, “Brewed in La Crosse,” explores the people, families, and entrepreneurs behind the city’s rich brewing heritage.

A motorcoach tour is available at 10:30 am. Walking tours begin every 15 minutes between 11:00 am and 3:00 pm. The walking tour lasts approximately 1.5 hours.

Tickets are $17 for LCHS Members, $20 for Adults, and $10 for Students.

We anticipate that tickets will sell out this year as they have for the last several years.