Drink in the Design: La Crosse Beer Advertising raises a glass to the bold, colorful, and sometimes quirky world of local brewery marketing. This captivating exhibition explores how breweries used striking posters, eye-catching signs, memorable slogans, and creative packaging to stand out in a competitive industry. You'll discover how great design and a little bit of beer helped shape La Crosse’s reputation as a legendary brewing city.

La Crosse Area Heritage Center, 506 Main Street, La Crosse

Friday-Sunday, 12-4:30 pm, last admission at 4 pm.